Once Ben finds the Omnitrix, a mysterious watch that transforms him into 10 different heroic aliens, a world of extraterrestrial superpowers opens up to him. The new Cartoon Network series is centered on fun loving, 10-year-old, Ben Tennyson, his cousin Gwen and Grandpa Max as they travel throughout the country during summer vacation. “The expansive toy line that we developed includes unique transformations, special features and technology to provide kids with an imaginative play experience where their favorite characters are brought to life.” “Fans of Cartoon Network’s new Ben 10 series will now be able to bring home the action-packed adventures seen in the show,” said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys.

The collection of fun-filled toys includes action figures, vehicles, playsets and role play items. The toy line is inspired by Cartoon Network’s fresh take on the beloved Ben 10 animated series, which premiered in the United States in April. The entire Ben 10 toy line will become available at all other major retailers beginning in August. It’s hero time! Playmates Toys announced today that its Ben 10 toy line is available now as a limited exclusive at Toys ‘R’ Us® stores nationwide and online at. The wait is over – It’s Hero Time! A toy line from Playmates Toys based on Cartoon Network’s new Ben 10 Animated Series is available now as a Limited Exclusive at Toys ‘R’ Us ®

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